Tokyo Midtown Yaesu Opens on March 10

Ritsuko

March 8, 2023

Focusing on Made-in-Japan products

Tokyo Midtown Yaesu Opens on March 10

Finally, it’s coming! Mitsui Fudosan (real estate) will add their 3rd Tokyo Midtown brand property this week. On March 10, Tokyo Midtown Yaesu will officially open right in front of Tokyo Station, which is a gateway to Tokyo and Japan.

And we participated in a press conference & media preview yesterday and had a chance to get to know more about the property and see commercial tenants there.

What CEO feels before opening

Mitsui Fudosan CEO Masanibu Komoda answered questions from Japanese media. “How does he feel now?”.

He says, “I’m very happy to see this project complete during my career”. He will retire from the current CEO position in June. Real estate project usually takes 10-20 years. He dreamed about the mixed-use, multi-purpose facility and now his dream comes true. And he was also pleased Bulgari Hotel decided to join their project. The hotel will open this April.

Komoda mentions their annual target sale is ¥70 billion with 10 million visitors.

Concept

Their commercial zone focuses on “Japan Brand” based on the property’s concept “Japan Presentation Field”. It will present Japan’s manufacturing spirit and brand value to the world. As we mentioned above, Tokyo Station is a gateway to Japan. So they will strive to become a landmark to create cross-communication between domestic and foreign visitors.

Mixed-use project

Tokyo Midtown Yaesu boasts an office, commercial section, hotel, bus terminal, medical clinic, and elementary school. And 4 & 5 floors are cross-business spaces called “Innovation Field: which needs to cover something that can’t be done digitally. They are basically co-working spaces, meeting rooms, and business exchange rooms. etc.

Also, Mr. Komoda proudly mentioned this building is Japan’s largest ZEB Ready property with green energy.

Commercial tenants

1st floor – Japan Luxury

The 1st floor provides an experience suitable for Yaesu, Tokyo, where visitors from Japan and abroad gather.

You will see Japanese brands with their “craftsmanship” that has supported Japan, Tokyo, and Yaesu. It has “modern Japanese luxury” for visitors who seek special items and spaces.

2nd floor – Japan Life Style

The 2nd floor’s concept is “new made-in-Japan”. It stimulates curiosity and offers a new lifestyle in Tokyo. It provides an interactive experience through sports, food, and art.

Besides retail space, there is an area called “Yaesu Pubilc”. It has 11 small bars and eateries in there and looks like “yokocho”. This is a modern and urban version of the food court.

3rd floor – Dining bar

Many different kinds of restaurants including Michelin-featured restaurants gather on the 3rd floor. The lineup ranges from casual to high-end, from Japanese food such as robata, sake, and sushi to Western food and Chinese food.

*In addition, the first basement floor already opened on September 17, 2022. There are 13 stores, mainly first food, and cafes. And this B1 is directly connected to Tokyo Station. Also, bus terminal is located on this floor.

Future projects around Tokyo Station

You will see 5 more projects coming around Tokyo Station. It includes building a new subway and moving the metropolitan highways underground. How exciting!