Seibu Ikebukuro Starts 4th Annual Summer Sweets Festival This Friday

Perfect place to try old and new Japanese sweets

Seibu Ikebukuro Department Store will hold the “4th Annual Midsummer Sweets Festival” starting on August 21 through 31.

“Shinkakai” which is consist of six well-established Japanese sweets companies will introduce a bright jelly-drink. Additional 48 brands of Japanese sweets and cold sweets will appear at the event as well.

In order to enjoy not only taking it home but also at the venue, they will take infection prevention measures inside the venue and set up a dedicated dine-in section.

3 kinds of limited jelly drinks from a long-established Japanese sweets shop

A teahouse operated by Shikakai will offer three types of jelly latte with a smooth texture.

Blue is butterfly pea tea, green is Mie Prefcture’s matcha green tea, and red is Mie’s Japanese black tea.

(Seibu Ikebukuro Main Store Limited: Matcha jelly late , herbal tea and yogurt summer color jelly drink, Ise Japanese tea jelly late: ¥600/cup)

Kanten anmitsu, Amabier paste!

Introducing Japanese sweets that are evolving day by day, combining traditional Japanese sweets techniques with new flavors.

Cold sweets

Enjoy cold sweets at the dedicated dine-in area.

Ramune(soda pop) -flavored soft cream with citrus bergamot.

Sophisticated taste made by mixing four types of spices and cacao with wine

Using yogurt made in Nagano milk and lactic acid bacteria.

Sweet, sour and fruity “Japanese and Western sweets”

Muscat and mango sandwiched between slices of soft bread

Seasonal lemon yokan and natsukan Yokan

Daifuku wrapped mangos with Ibaraki soft Habutae mochi

4th IKESEI Midsummer Sweets Festival
Dates: August 21 ~ 31 10AM~9PM (*Last day until 4pm)
Address: Seibu Ikebukuro Main Store 7th Floor = Exhibition Hall
URL: https://www.sogo-seibu.jp/ikebukuro/

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